'Barambah' is the Australian Indigenous word for 'place where water ripples.' On a humble creek bearing the name Barambah, in country Australia is where Matt Fraser grew up and developed his passion for fishing. With a long background in jighead design, Matt started making wooden lures in 2015. Demand quickly grew, so in 2018, Barambah Lures moved into ABS and PC construction. Working closely with innovative manufacturers, he was able to combine creativity with great engineering to produce lures that look amazing and perform beyond expectations.
Truly authentic, creative and innovative in design, a passion for excellence, defined by attention to detail, inspired by nature and engineered to perform!