About Us
Contact - Matt Fraser 0407 132 153
Email - matt@barambahlures.com
Established in 2015 by Matt Fraser
Creativity, Innovation and Attention to Detail are key features of Barambah products. Driven by a passion to produce quality lures with great aesthetics, superior actions and rigged with quality hardware. Barambah lures are truly ENGINEERED TO PERFORM!
In late 2023 Barambah re-branded with a new logo, and a new range of production lures, including the DETON8OR Range, the B60 diver and Chin Nuts. Taking a new direction, Barambah is focused on providing anglers with products to target a wide range of species, in both saltwater and fresh.
Barambah is the Aboriginal name for ‘a place where water ripples’. Barambah Creek in the South Burnett region of Queensland, is where Matt grew up and developed his passion for fishing.
Background Experience - With over 20 years of fishing tackle design and manufacturing experience, Matt has built a reputation for authentic and creative designs.
Matt started Nitro Jigheads in 2003, and built the brand for three years before selling it to Pure Fishing. He then took on a design consultant role at Pure Fishing Australia for 12 years. Working with the best in the business in design, manufacturing, marketing and logistics.
Drawing on this depth of experience, the BARAMBAH relaunch promises to deliver plenty in 2024!
Creative and innovative in design, a passion for excellence, attention to detail and ENGINEERED TO PERFORM