About Us

Established in 2015 by Matt Fraser


What started as a hobby in 2015, quickly developed into an obsession, and Barambah Lures was born. Creativity and attention to detail saw the brand grow in popularity with creative hand-made timber lures, inspired by nature.

The first production (ABS Plastic) Barambah’s were released in late 2018, these topwater murray cod lures became very successful. Swimbaits and divers soon followed with natural designs and innovative features.

Barambah has very recently re-branded with a new logo, and a new range of production lures, including the DETON8OR Range, the B60 diver and Chin Nuts. Taking a new direction, Barambah is focused on providing anglers with products to target a wide range of species, in both saltwater and fresh. 

Barambah is the Aboriginal name for ‘a place where water ripples’. Barambah Creek in the South Burnett region of Queensland, is where Matt grew up and developed his passion for fishing.

Background Experience - With over 20 years of fishing tackle design and manufacturing experience, Matt has built a reputation for authentic and creative designs. 

Matt started Nitro Jigheads in 2003, and built the brand for three years before selling it to Pure Fishing. He then took on a design consultant role at Pure Fishing Australia for 12 years. Working with the best in the business in design, manufacturing, marketing and logistics. 

Drawing on this depth of experience, the BARAMBAH relaunch promises to deliver plenty in 2024! 

Creative and innovative in design, a passion for excellence, attention to detail and ENGINEERED TO PERFORM