NOT READILY AVAILABLE FOR SALE - FOCUSING ON PRODUCTION LURES in 2024
The OG Barambah Logo
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The Background and History of Barambah Lures
Barambah Lures built its reputation on timber lures, created by Matt Fraser. The most well-known models being the Barambah Dragon, Budgie, Cray, Blue Tongue and JD Cod Lures.
Originally these were made for fishing for Murray Cod, but in a short space of time more were finding their way into collectors cabinets on display. The Barambah Range has become well known for its natural and realistic finishes. It is now one of the most sought after lure brands for collectors in Australia, and they continue to grow in value.
ESTABLISHED IN 2015
Matt started making timber lures in 2015 as a hobbie which quickly became an passion/obsession. The first models produced were the Mamba Lures, inspired by Flick's Cobra and the Tenterfield Dart. The Mamba won the Peter Newell Memorial fishing competition at Glenlyon Dam that year, and was further Developed to become the B68 and eventually the B60. Both of which won the same comp in years to follow.
The first four Barambah Crays were made in 2015, followed by a small batch of 30 in total in the 2015 Batch.
Working as a Design Consultant for Pure Fishing at the time, Matt developed a range of divers and Jointed Paddlers both in three sizes. From Timber masters, silicone molds were made and urethane bodies were poured. After very successful testing trips to Glenlyon and Copeton Dams, these were presented to Pure Fishing, but were declined for mass production.
FULLTIME in 2016
This was the a turning point. A few months later, Matt quit his job of twelve years, and went fulltime with Barambah Lures. Jumping in the deep end with timber lures was a really learning curve.
Driven by passion to succeed on his own merit. New lures were developed, and timber production was in full swing quickly. After visiting several of the modern timber makers, Matt made his own copy lathe, to step up production.
Lure Expo 2016 was a huge one for Barambah, with the launch of the Barambah Dragon (designed only 2 weeks before the event) The first 16 Dragons were sold out and it won best topwater lure. In time, three sizes were produced, Large, Mid and Baby Dragons. These became very popular and hundreds have been made since.
by November of 2016 the first Barambah Blue Tongues were made. These were reshaped based on a real blue tongue living in the backyard. Made in batches of a dozen at a time, 100 Collector Blue Tongues were made in total, presented on a leather card. Numbered and dated.
BUILDING A REPUTATION
2017 and 2018 were huge years for Timber Barambah's, perhaps the most creative and productive years with more Blue Tongues made, then the JD Cod and Budgie added to the range. Working massive hours in the shed, handmaking and painting lures. Developing new models and learning paint processes. Lots of trial and error, in both manufacturing, painting, sales channels, and business.
The second run of Cray Lures was released in 2017. Only 51 were made in this batch, prices started at $250, but the last few were auctioned and reached up to $600, a record price at the time.
TIMBER TO PRODUCTION PLASTIC
By mid 2018, it was decided to step up to production lures. The start of a massive learning curve. After several trips to overseas factories the first ABS plastic lures landed in very late 2018 and were hand delivered just in time for Christmas - the Bidjiwong 200 and Manic Budgie. These were well received in the Booming Murray Cod market. Further models were developed in 2019.
2020 COVID LOCKDOWNS - Back to Timber
Although most of the fishing tackle industry boomed with Covid. Barambah Lures was focused on the Freshwater Market and Victoria. Which happened to be the most locked down state in the world. Fortunately not a day of work was lost, and Barambah Lures could fall back to timber lures, and the public really supported Barambah Lures through this time.
TIMBER BARAMBAH's in 2021 to 2023
Throughout this period Barambah was juggling between timber and production lures. With the help of Wes Watson making a big difference in keeping timber lures moving steadily forward. The IED surface lures were released at Expo 22. These were based off the lures designed for Pure Fishing in 2015/16, but put on a shelf until 7 years had past.
BARAMBAH INFLUENCES and INSPIRATION
Barambah early lure shapes were influenced by Shane Murphy's Vipers and Flicks Cobras. But overall it was the early Lure and Fly Expo's that lit a spark, and a flame was fanned by Lure Lovers website. Leaning the full history of Australian Lure making inspired by the early makers such as Eric Moller, Norm Edwards, Peter Newell, Carl Grist, Jeff Reid, Shane Murphy, Brett Campbell, Trevor McFeeters to name a few key ones.
Then the modern makers stepped in to inspire and educate. Kerry Ehrlich from Kezza Lures, Aaron Young from Kuttafurra, Bryan Power from Power Lures all helped out in learning the processes of modern wood working and painting processes.
One of the key things picked up from Shane at Viper lures, was to hand sign and date each lure. This adds to story of the lure and makes it more valuable in time.
MODERN TIMBER BARAMBAHs
Dragon Head Bottle Openers for Sammy Hitzke Fishing
Run by Gary Fitzgerald and his team, these have been huge events for the timber lure makers, and helped to showcase Barambah Lures to the public.
The build up to each expo is logistics exercise starting 2 to 3 months out to purchase hooks, cards and various components. Then its time to put in the long hours to shape timber, sand, drill, glue and paint. Coming down to the final week of sleep deprivation and recruiting friends and family to attach hooks and cards. All made worthwhile when the public show their appreciation at the Expo.
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